The reach of one influencer ecosystem, and how it was built
Inside Pune's biggest beauty festival
Planning media for Gillette, Olay and Pampers
Luxury watch evenings with 42% growth
Poonam Wagh
Contents
Desire to discovery
For five years I have worked where brands meet people: building desirability, driving discovery and turning digital attention into real consumer experiences. Today I lead digital marketing for Phoenix Mall of the Millennium in Pune, a premium retail ecosystem of more than 350 brands, from Zara, H&M and UNIQLO to Breitling, Rado and Longines.
Before that, I planned and bought media for Procter & Gamble at Publicis Media Starcom, and ran e-commerce performance for Soch and Mensa Brands at Dentsu. Across both sides of the table, I have learned that the best campaigns pair a strong idea with disciplined media, honest measurement and partnerships that feel natural to the audience.
This issue collects that work: the launches, the festivals, the creators and the numbers behind them.
The figures
Turn the pages
Each spread is a campaign or program. Use the arrows, your keyboard or a swipe to turn the page.
Three worlds
Luxury time
Private horology evenings with Breitling, Seiko, Rado and Longines for watch connoisseurs and top CXOs, delivering 42% like-for-like growth.
The creators
An ecosystem of 350+ influencers and premium content partners, with celebrity-led campaigns generating 150M+ reach.
The feed
185+ paid social campaigns a year, AI-led and 3D creatives, and content that lifted engagement and shareability by about 40 to 60%.
A career in four acts
Recognition
Spot Award
For impact in digital and integrated marketing for Electronic Fest 2026.
Employee of the Year, nominee
Phoenix Mall of the Millennium.
Spot Award
For high-impact marketing delivery and business contribution.
MBA, Marketing
8.2 CGPA, with core marketing, business strategy, marketing communication, digital marketing and integrated marketing communication.
- Vice President, Club Maverick, the marketing and strategy club
- Editorial Head, Club Nazaria, the photography club
Bachelor of Commerce
First Class with Distinction.
- Conclavers' Global, organizer of inter-college and national events
- India Students Parliament, organizing and managing committee
- Member, Indian Red Cross Society
Let's make the next issue
Open to digital, media and integrated marketing roles. Email is the quickest way to reach me.